Selected Brand Collaborations
Experience shaping branded integrations, sponsored challenges, talent-led brand content, and entertainment partnerships across major consumer, media, food, retail, and family brands.
Selected Work
Kingsford Charcoal - The Kingsford Invitational
A brand-backed barbecue championship built as a live competition, media activation, press event, and television special for Destination America.
This event brought together winners from the country’s biggest barbecue competitions for a $50,000 winner-take-all championship, with Kingsford integrated throughout the format, visuals, product moments, and storytelling.
Key Contributions
• Helped deliver an early model for brand-funded culinary entertainment — a campaign built to function as competition, and promotional brand event at the same time.
• Developed the competition format from scratch in collaboration with Kingsford, Destination America, and production partners.
• Built and produced a high-stakes $50,000 championship featuring top winners from the national barbecue competition circuit.
• Led multidisciplinary creative and production teams across event execution, field production, host direction, scripts, story, brand integration segments, editorial and final delivery.
• Balanced brand objectives with entertainment value, incorporating product demos, product visuals, factory-tour elements, and Kingsford messaging without losing the energy of a real competition show.
• Produced two separate installments of the Kingsford Invitational for two production companies, helping shape and then evolve an early example of brand-funded entertainment.
Miller Lite - BBQ Brawl
A paid brand integration built into a prime-time Food Network franchise, designed as a sponsored challenge within an episode of BBQ Brawl.
The challenge awarded $5,000, plus a Miller Lite summer grilling package, to the brawler who made the strongest culinary use of Miller Lite in a recipe.
Key Contributions
• Served as the primary contact for Food Network’s branded content team and Miller Lite’s marketing team throughout challenge development, approvals, production, and execution.
• Developed the sponsored challenge concept in collaboration with Food Network and Miller Lite, then wrote the rules, creative framework, and on-camera scripting.
• Secured script and challenge approvals while protecting the episode’s story, tone, pacing, and competitive integrity.
• Managed client-facing visual requirements on set, ensuring Miller Lite received the product angles, branded moments, and integration coverage needed for the partnership.
• Coordinated with art and production teams to create a Miller Lite pantry display for brawler use during the challenge.
• Oversaw the build and presentation of the $5,000 prize moment, including a branded Miller Lite summer grilling package display.